Senior Director, Omni-Channel Marketing

SENIOR DIRECTOR, OMNI-CHANNEL MARKETING
Reports to SVP Marketing

FLSA: Exempt
Location: Hybrid

About Accord Biopharma

At Accord Biopharma we go beyond the biology of medicine to see diseases from a patient’s perspective. Our focus is innovating high quality therapies that enhance the overall treatment experience. Accord Biopharma is the US biopharmaceutical division of Intas Pharmaceuticals Ltd. Intas is a vertically integrated group present in all segments of the pharma value chain: CRO, generic drug development, API manufacturing, generic drug manufacturing, drug marketing and biopharmaceuticals.

Descriptive Summary

The Role

We are seeking a Senior Director of Omnichannel Marketing to architect (New) and execute (Existing) Accord digital ecosystem for our growing product (biosimilar) portfolio. This is not just a strategy role; we need a “player-coach” who can define the vision, be hands-on with the tactics and also be technical enough to get under the hood of our CRM and automation platforms to ensure we minimize technical debt and drive efficiencies.

You will replace a pivotal role in our organization, taking ownership of the strategy for both upcoming product launches and existing in-market brands. You will serve as the bridge between Brand Marketing, Sales, and IT, ensuring our data-first approach translates into actionable engagement with Healthcare Providers (HCPs), GPOs, Payers and patients.

Essential Job Functions:

Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of this position. 

Key Responsibilities

1. Strategic Leadership & Data-First Execution

• Omnichannel Strategy: Develop and lead the end-to-end omnichannel roadmap for biosimilar launches and in-line brands. Move beyond simple “multi-channel” tactics to create a cohesive, synchronized customer journey across email, web, remote engagement, and face-to-face field interactions.
• Omni-first Media Plan execution: Work with Marketing Therapeutic Franchise leads and the media agency of record to implement end to end media plans that actually make material impact on the business.
• Data-Driven Decision Making: Champion a “Data First” culture. Define KPIs and build scorecards that measure real behavioral impact (e.g., script lift, engagement scores) rather than just vanity metrics (e.g., open rates). Use this data to continuously optimize campaigns in real-time.
• Buy-and-Bill Market Nuance: Apply specific knowledge of the Buy-and-Bill and specialty pharmacy environments to our digital strategy, ensuring our channels support the complex reimbursement and procurement journey unique to biosimilars.

2. Hands-On Marketing Technology (MarTech) Management

• Platform Ownership: Serve as the primary business owner for our MarTech stack. You must be comfortable working directly inside platforms, not just managing vendors who do it.
  • Veeva CRM: Oversee the configuration of Veeva Suggestions, Approved Email, and CLM presentations to ensure they are usable and helpful for the field team.
  • Microsoft Dynamics 365: Manage the marketing automation engine, including customer segmentation, journey orchestration, and trigger-based email workflows.
  • EHR Systems: Ensure launch brands are discoverable and accurately represented within EHR platforms (Epic, Cerner, etc.) at hospital and practice levels.
  • Accord Connects: Accord’s Integrated IMS platform that is integrated to a hybrid-hub.
• Tech-Stack Optimization: Identify gaps in our current infrastructure (e.g., data flow between D365 and Veeva) and work with Data and Analytics and IT infrastructure to fix them.

3. Cross-Functional Collaboration & Leadership

• Franchise Partnering: Act as a strategic partner to Marketing Franchise Leads. Translate their brand imperatives into digital reality. (e.g., “How do we digitize this new mechanism-of-action visual?”)
• Sales Alignment: Work closely with Sales Leadership to ensure omnichannel efforts “pull through” to the field. Gather feedback from reps to ensure digital tools reduce friction, not add to it.

• Vendor Management: Manage external digital agencies and tech vendors, ensuring SOWs are met, budgets are adhered to, and deliverables (assets, coding, integrations) are high-quality and on time.
• Other duties as assigned.

The above responsibilities represent the major tasks assigned to incumbents in this job. They are not intended to be an exhaustive list of all tasks.

Qualifications

• Bachelor’s degree
• Experience: 10+ years in pharmaceutical or biotech marketing, with at least 5 years dedicated to Digital/Omnichannel strategy.
• Technical Proficiency (Must Have):
  • Deep, hands-on experience with Veeva Multichannel CRM (Approved Email, Engage, Suggestions).
  • Proficiency with Marketing Automation platforms (specifically Microsoft Dynamics 365 Marketing or similar enterprise tools like SFMC/Marketo).
• Industry Knowledge:
  • Understanding of the Biosimilars landscape is desired. Need to deep pharmaceutical experience.
  • Working knowledge of Buy-and-Bill reimbursement models and how digital channels can support accounts (hospitals/clinics) in this workflow.
• Launch Experience: Proven track record of supporting new drug launches, specifically ensuring “Day 1” readiness across digital channels and EHR systems.
• Proven experience managing cross-functional digital initiatives and effectively build rapport with peers. This role will have direct reports.
• Exceptional program management skills and manage workflow, processes
• Strong analytical skills, data-driven mindset, written and verbal communication skills — must be an excellent storyteller as well as have strong consultative/listening skills
• Understanding of customer engagement utilized by an organization across their varied customers (i.e., HCP, consumer, patient, payer)
• Maintains up-to-date knowledge of the digital landscape, latest trends, and best practices
• Experience working in agile – preferred
• Understanding of pharmaceutical digital marketing guidelines – preferred
• Soft Skills: High tolerance for ambiguity and a willingness to “roll up your sleeves” to fix technical or process blockers personally when needed.

Why Join Us?

You will be joining a team that values agility and impact. We are in a growth phase where your work will have a visible, direct effect on the company’s success. If you are a hands on strategist who loves the technology that makes strategy happen, this is the home for you.

Other Relevant Information:

• Requires approximately ~25% travel
• Willingness to travel to various meetings, conferences and could include overnight
• Some weekend travel may be required

Accord Biopharma provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, pregnancy, childbirth or related medical conditions, age, veteran status/military status, disability, genetic information, or any other characteristic protected by law in any local, state or federal law. Accord complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.